Branding
Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers. At the most basic level, branding is made up of a company’s name and logo, visual design, mission, and tone of voice. But your brand identity is also determined by the quality of your products, customer service, and even how you price your products or services.
To illustrate the definition of a product and the role it occupies in defining branding, we will use the example of water:
Water is a free resource that every human being needs to live and survive. Yet it became a product the day humans and companies started to commercialize it, for example by selling mineral water in glass and plastic bottles.
But water always looks the same, isn’t it? It is liquid and transparent. So, how can different companies sell the same product but still convince people to purchase their bottled water instead of the one from the competition?
The answer is: by creating a brand.
Brand definition
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association).
You can consider a brand as the idea or image people have in mind when thinking about specific products, services, and activities of a company, both in a practical (e.g. “the shoe is light-weight”) and emotional way (e.g. “the shoe makes me feel powerful”). It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company or its product. This combination of physical and emotional cues is triggered when exposed to the name, the logo, the visual identity, or even the message communicated.
A product can be easily copied by other players in a market, but a brand will always be unique. For example, Pepsi and Coca-Cola taste very similar, however for some reason, some people feel more connected to Coca-Cola, others to Pepsi.
Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers’ minds. It is a strategy designed by organizations to help people to quickly identify and experience their brand, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not.
It is very necessary to at the time of designing the brand that who is your target customer globally, who are your investors and shareholders, what geography it is going to be present at and what emotional space does it carry.
Website, logo, tagline, brand face, advertisement and packaging are essentials to establish a brand. Some points should be covered while determining the mentioned points.
- Know the target customer.
- Product’s or service’s price range.
- Emotional value.
- Purpose and usage of the product/service.
- Impact on life.
- Trend
- USP
- Competitor
- Geographical and regional understanding.
- The “why, what, where, who and how” of everything else.
At Niryat Sarthi we believe that our customer should focus on their passion of business and export. You must focus on the quality and delivery and we will take care of branding your product/service.
At Niryat Sarthi, we will take care of every aspect of branding for you. All you need is to……….contact us.